100 years of the NFU. Do we want 100 more?

This weekend the NFU celebrated its centenary year. The Farming Today This Week programme on BBC Radio Four marked this occasion this morning with a whistle-stop tour of a hundred years of farming. Followed by a discussion between myself, Antony Gibson of the NFU, Dr. Mark Avery of RSPB and the former Chief NFU economist Sean Rickard. The conversation gets a little heated in places but it definitely makes interesting listening. Sean Rickard accused me of talking 'green claptrap' for calling for better quality food. Does today's NFU still take the view that its products are beyond improvement, we wonder?

To hear the full programme click The Farming Today This week. If you only want to hear the discussion then skip forward to approximately 11 minutes.